Volume 15, Issue 59 April 9, 2018
In this Issue
Green Is the New Competitive Advantage
Editor's Note
Market Report
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Green Is the New Competitive Advantage
Procure energy from renewable sources, reduce your carbon footprint and save money through energy-efficiency measures

 

In a March 2017 study of business decision-makers responsible for energy management practices at companies with more than 250 employees, 61% of those surveyed said their customers are demanding that their companies procure a percentage of their electricity supply from renewable resources like wind and solar.1

Consumers are not just requiring responsible energy practices from companies; they’re also willing to pay for them. According to a 2015 Nielsen Global Corporate Sustainability Report, 66% of consumers will pay more for a product if it comes from a sustainable brand.2

In order to attract customers, businesses need to offer what consumers want – and today that goes beyond the goods and services that you’re providing. Your customers want to know your business – and its operations – are having a positive impact on the planet. Demonstrating that you value the environment as much as they do is a great way to sharpen your competitive advantage in the market.

For small and medium-sized business owners, energy use is typically one of the largest impacts they can have on the environment. It can also be a significant operating expense. Large enterprises have extensive resources and plans dedicated to reducing their energy spend and making their businesses more sustainable.

Our small and medium-sized business energy team can help you implement easy, affordable actions for managing your energy costs and consumption, reducing your carbon footprint and demonstrating your environmental commitment. A sustainable energy management and procurement strategy is more than an operating expense; it’s an opportunity to stay competitive by making the energy choices consumers are increasingly demanding.

Download our green paper to learn how WGL Energy Services, Inc. (WGL Energy) can help you procure energy from renewable sources, reduce your carbon footprint and save money through energy-efficiency measures.

 

Sources:

1 https://www2.deloitte.com/content/dam/Deloitte/us/Documents/energy-resources/us-deloitte-resources-2017-study-energy-management.pdf
2 http://www.nielsen.com/us/en/insights/reports/2015/the-sustainability-imperative.html?afflt=ntrt15340001&afflt_uid=CJLJf-vvUaA

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About WGL Energy
WGL Energy delivers a full spectrum of energy offerings, including electricity, natural gas, renewable energy, carbon reduction, distributed generation and energy efficiency provided by WGL Energy Services, Inc. and WGL Energy Systems, Inc.

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